Demi Moore Is Kérastase’s New Global Brand Ambassador

Oscar-nominated actress Demi Moore is the new global brand ambassador for luxury professional haircare brand Kérastase.

Renowned for her fearless spirit, The Substance protagonist epitomizes liberated femininity at its most inspiring and a symbol of timeless beauty, brand officials say.

Celebrated for her signature long, jet-black hair, Moore has been known to push the boundaries of hairstyling, brand officials said. Whether it’s a shaved-head or a modern pixie, Moore has experimented with her hair as a transformative tool to convey emotion, confidence and a unique perspective on femininity. The actress’s signature jet-black mane is seen as a symbol of strength, individuality and enduring elegance reflective of the brand’s values.

“My life has been shaped by love, growth, and new experiences – and my hair has been with me through it all,” said Moore. “I believe there’s a unique energy in hair; it carries our experiences, our confidence and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about: being authentic and embracing who you are.”

Visuals will continue with a new global campaign for the revitalized Kérastase range, Chronologiste, coming soon.